This week we're staying in the Software-as-a-Service space to focus on Jamcracker, a seminal survivor founded seven years ago as an .asp provider.
Last month, Jamcracker released version 2.0 of their Jamcracker Service Delivery Network. JSDN enables solution providers to instantly create turnkey online stores from which they can offer and deliver a variety of on-demand services.
VP of Marketing Don Best spoke about how Jamcracker survived the meltdown of the dot-com market in general and the .asp market in particular. Now, paper-thin margins have eased somewhat, security and accessibility has improved, and VARs, telcos and "anyone with a trusted relationship with their customer" are clamoring to add new services.
"Now the consumer is driving the expansion of the SaaS model this time...it is economical for them," noted Best, who added some success stories and ended with an upbeat multi-billion dollar projection for the SaaS market in the next two years.
For complete details, listen to the podcast. Download file
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