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How important is SOA to a company's mobile strategy?

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As Forrester says here (which requires registration), "SOA is driving such new software architecture trends as mobile applications."  So exactly how important is SOA and enterprise architecture in executing the mobile strategy for a company? 

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  • SOA is at least as importnat as it was prior to the Mobile era. Mobile technology enhance the possibilities of consuming SOA services. The users capability to consume Services is enhanced due to higher availability and reduced location dependency. The users interaction is now more sophisticated. Business Services Location related functionality was extended dramatically.

  • An enterprise SOA is a big investment and there must be questions on real need and are there better ways?. The dynamic interactions with users brings us to the people BPM thinking and what I would call "SOA in a box" where there is an orchestration of people their roles, tasks and required data to be presented on the UI including mobile. Investment at this level will be a fraction of a big enterprise SOA plus over time the need for enterprise SOA will diminish as the enterprise focus moves to supporting people as described?

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