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What's the Difference Between Business Intelligence and Other Forms of Intelligence?

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From a Forrester Tweetjam, What's the difference between BI and other forms of intelligence like competitive intelligence and market intelligence?

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  • Business Intelligence includes everything which has to do with data/information/insight and that supports the control function. According to this definition it includes other practices which share the same name.

  • This question takes me on a tangential thought process to Gertrude Stein, who wrote 'Rose is a rose is a rose is a rose' in her 1913 poem Sacred Emily. According to her, the sentence expresses the fact that simply using the name of a thing already invokes the imagery & emotions associated with it. Coming back to this forum question, I always maintain that one of the primary reasons for the favorable view of Business Intelligence among the business community is the 'name' itself (Thanks Howard Dresner).

    Intelligence applied to any (all) aspect of business with the intent to make things 'better', is what BI is all about. And the moment we talk business, we are talking about specific industry domain knowledge, the mission of the company, value creation, its business model & strategy, uncertainty regarding the future, innovation, people et al. Now I don't think any other form of intelligence can be so broad in scope, when it comes to the discipline of business.

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