Nari Kannan: Business Intelligence is increasingly combining different kinds of data into something much more useful than before - Point Of Sale Data, GeoPhysical data, Demographic Data, etc. What are some of the more interesting applications of these combinations are you seeing recently?
What Are Some of the More Useful BI Combinations You've Seen Lately?
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One of the more interesting projects we have worked on lately included a mix of:
1. telephone exchange data to pin point inbound call location, mixed with
2. population demographics to provide marketing segmentation of those areas; and
3. GIS data set for location polygons to display the data within heat maps;
4. Marketing campaign data to provide context for various campaigns and the unique inbound numbers they used to track campaign effectiveness for targeted customer segments.
This will be further augmented with web analytical data as inbound numbers are generated dynamically to identify specific content being browsed by the potential buyer.
A case study of this is available at http://www.yellowfin.com.au/Document.i4?DocumentId=97004
how about this visualization about Facebook users? interesting yes, useful I'm not so sure.. http://bimehq.com/featured/visualization-celebrate-facebooks-500-million-users/