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In What Area of an Enterprise is Web 2.0 Most Underutilized?

In What Area of an Enterprise is Web 2.0 Most Underutilized?

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This question comes from one of our past Web 2.0 webinars, which reminds me that we have our Cloud QCamp coming up this June 3, which you can sign up for right here.  And the question is: in what area of an enterprise is Web 2.0 most underutilized?

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  • While collaboration at large (including wikis, blogs and networking) is probably the most widespread Web 2.0 practice to penetrate the enterprise, I find that Enterprise 2.0 applications and UI's are the most underutilized. That is understandable, since it is in that area that enterprises have extensive investments and legacies, and changing and evolving applications is complex and expensive. Yet, that is probably the area that will have a very significant business impact. We start to see the first implementations, which are indeed delivering the expected benefits. Here’s a recent example I came across - a project which I think is pretty representative of Enterprise 2.0 applications – in the general context of Web 2.0 and "millennial" lifestyle.
    The enterprise at the heart of this story produces an innovative “millennial? outdoors consumer product, which is taking its time penetrating the market. In order to accelerate the penetration, they decided to accompany the web and viral marketing campaigns with group events, in which they let groups experience the product. That required their channel partners to organize such events, publish details, register participants, and handle the logistics. The enterprise decided to develop a new application to support that – a Rich Internet Application for the use of the channel partners and implementers, and a dynamic web portal to promote the events and handle registration. Using one of the new RIA platforms (Magic Software’s uniPaaS in this case), they were able to address in one project the varied user personas and use cases, with the appropriate mix of Browser based interaction for visitors and rich interactive clients for power users – all part of a single application. Moreover, given the pure Web Architecture, the entire deployment is in a single data center and no local installation is required. It enables to on-board new partners and scale up the channel with practically no IT hassle – a truly agile operation.
    I think that one of the reasons for the slow adoption is also the scarcity of appropriate application infrastructure. But it is probably only a matter of time before this would change.

  • I agree with Avigdor Luttinger, Applications built for enterprises customers are yet to be Web 2.0 enabled they lack the functionality and richness of a typical web2.0 Applications(RIA). One way to reduce development time and implement Web2.0 functionality is to go with Mashups integrating Ajax API's for user interface and data from various legacy data source will decrease the development time, but will also increase the adoption.

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