We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.
Start a Discussion

Forum Home

ebizQ Forum provides a place where all members can discuss and ask for help on a wide variety of topics. Join in on the discussion!
Do You Think Google's Apps Marketplace Will Eclipse Salesforce.com's AppExchange?
As Phil Wainewright noted in this blog, last week Google launched their Google Apps Marketplace.  And as Phil writes, "The territory had been a quiet backwater, dominated for the past few years by Salesforce.com's AppExchange." So do you think Google's...
Replies: 7
user-pic
Mar 16, 2010

Peter, good question and good timing since I just did post on this on Friday. I will include the link at the bottom, but will paraphrase my points first.

To me, the Apps Marketplace is more likely another gambit to try to strengthen Google’s position in the Cloud/PaaS market than it is to try to destroy Microsoft’s in the productivity app space…although I don’t doubt it’s an objective. I think that the Google App Marketplace is in direct challenge to SFDC’s AppExchange and SFDC’s attempt to become a Cloud platform company with Force.com. Now I suppose there could be technical coexistence, but as each is trying to build their own app portal and become a PaaS play (Force.com v. AppEngine), there seems to be too many competitive obstacles for me to see them playing together.

For sure SFDC has a huge lead in terms of apps available on AppExchange (~1,000) versus Google also has several advantages in this battle (if it’s indeed taking place):

* Openness: It’s true that to connect with either the Apps Marketplace or AppExchange you don’t need to leverage their PaaS platforms, but that’s clearly the direction both Google and SFDC would like you to go. Google by far has a more open PaaS platform where you have much more flexibility in the code choices that you use. Force.com on the otherhand requires you to use their proprietary APEX code which is much more painful to migrate to and, while similar to Java and doesn’t have a terribly steep learning curve, requires your developers to learn a new language and development environment.

* Rabid Developer Base: You can’t swing a dead cat without hitting someone who wants to develop on Google these days. As Don Dodge notes in his post about the Apps Marketplace “Building a vibrant ecosystem on a business platform is all about developers. Giving developers an easy way to sell their products to millions of customers is a big plus.? And there is no question that Google is committed to growing it’s developer base.

* Larger User Base: There’s no question that Salesforce is an giant in the CRM industry with over a billion dollars in revenue and surpassing the million user mark and about 72,500 customers. Compare that with Google’s Apps user base: 25 million people are using Google Apps in more than two million businesses. Add on top of that the 150M users of GMail.

* Search: Oh yeah, that’s right. Google does search too. Now I’m not saying that somehow Google will automatically bump up Marketplace participants in their search results, but I can see opportunities in the future where companies can enhance the functionality of their products by integrating Google’s search technology directly into their products and that can’t be bad.

Anyway, if I’m Benioff I’m concerned. But so far it looks like everyone’s playing nice or at least deflecting any discussion. Gundotra only focused on Google’s apps and recently Benioff has been talking about why enterprise software companies aren’t more like Facebook (who Google also seems to have in their sites, although Buzz and Wave have been less than inspiring so far). So I’m not sayin’, I’m just sayin’.

Here's the link to the full post: http://www.softwareindustryinsights.com/2010/03/i-wonder-what-benioff-is-thinking-about-google%E2%80%99s-apps-marketplace/

Recent Topics Replies Last Reply
user-pic
How Can Small to Medium Sized Enterprises Benefit from SOA?
Vote 0 Votes
11
user-pic
user-pic
What role does BPM play in enterprise architecture?
Vote 0 Votes
10
user-pic
user-pic
How important is SOA to a company's mobile strategy?
Vote 0 Votes
9
user-pic
user-pic
What's the Difference Between Situational and Nonsituational Applications?
Vote 0 Votes
14
user-pic
user-pic
Will businesses ever totally get BPM?
Vote 1 Vote
21
user-pic
user-pic
What are the most important metrics for business processes?
Vote 0 Votes
15
user-pic
user-pic
What percentage of processes should be automated in a company?
Vote 0 Votes
26
user-pic
user-pic
What are the low-hanging fruits for BPM?
Vote 0 Votes
32
user-pic
user-pic
Which comes first: the use case or the process map?
Vote 0 Votes
13
user-pic
user-pic
What Are the Most Overlooked Processes in BPM?
Vote 0 Votes
9
user-pic
user-pic
Why are business silos such a persistent problem, and how do you break them down once and for all?
Vote 0 Votes
19
user-pic
Feb 23, 2012
user-pic
Has Cloud Computing Changed the Traditional Role of IT?
Vote 0 Votes
16
user-pic
user-pic
What are the Expectations from BPM?
Vote 0 Votes
6
user-pic
user-pic
How would you like to see the cloud improved?
Vote 0 Votes
10
user-pic
user-pic
Should You Use BI to Measure the Effectiveness of BI?
Vote 0 Votes
11
user-pic

Recently Commented On

Monthly Archives

Blogs

ADVERTISEMENT