We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.

Enterprise Architecture Matters

Adrian Grigoriu

Strategy and prototyping

Vote 0 Votes

In this article of HBR, Roger Martin argues that "Strategy is iterative protyping". Is it really so?

If strategy is considered at the product level prototyping is rather normal practice. In any serious enterprise, there usually are different environments for development, testing and staging of new features, capabilities, products... so that development does not interfere with production and both the outcome and market are tested before major commitments. That indeed would avoid major losses. And the development is indeed "agile" (the term comes from software development), delivering in iterations, today. Nothing new here.

If strategy is thought at the enterprise level, prototyping the enterprise sounds a bit grand, to say the least, at least because we do not prototype the enterprise even when we create it. We don't even have that blueprint of the enterprise, the EA, most of the time.

That an enterprise changes through prototyping and "iterations" is again common occurrence even though I would not call them iterations because they are not planned from start but performed rather as the conditions dictate.  

What is called "a strategic possibility -- a set of answers to the five key questions (what is our winning aspiration, where will we play, how will we win, what capabilities must we have, and what management systems are required)" looks more like an enterprise "business model" which may be chosen as strategic but is not a strategy as such. Any actual business model responds to the five questions.

In the end, I think that the article simply borrows terms as "prototyping" and "iterations" from a New Product Development process and applies them to the process of implementation of a new enterprise business model rather than an enterprise strategy.

Leave a comment

Adrian Grigoriu blogs about everything relating to enterprise and business architecture, SOA, frameworks, design, planning, execution, organization and related issues.

Adrian Grigoriu

Adrian is an executive consultant in enterprise architecture, former head of enterprise architecture at Ofcom, the spectrum and broadcasting U.K. regulatory agency and chief architect at TM Forum, an organization providing a reference integrated business architecture framework, best practices and standards for the telecommunications and digital media industries. He also was a high technology, enterprise architecture and strategy senior manager at Accenture and Vodafone, and a principal consultant and lead architect at Qantas, Logica, Lucent Bell Labs and Nokia. He is the author of two books on enterprise architecture development available on Kindle and published articles with BPTrends, the Microsoft Architecture Journal and the EI magazine. Shortlisted by Computer Weekly for the IT Industry blogger of the year 2011.

Recently Commented On

Monthly Archives