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Enterprise Architecture Matters

Adrian Grigoriu

How strategy works

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The three "options", "diversify", "develop new services" and "expand globally" are rather standard generic, academic, business school choices, valid for and considered by most enterprises.

They look like strategy categories rather than strategies themselves. The devil (the real strategies in this case), is in the detail though, that is in the How to diversify, in the What new services to come with and in the What regions specifically to expand in and in the how to mix the above.

The "options" though  predominantly cover the growth aspects of the enterprise rather than any other such enterprise concerns as new delivery business models, green evolution, disruptive trends, regulatory changes, response to competition... and mitigation of any other risks or pursuing specific opportunities.

Strategies are not valid for ever though. They should be updated as regularly as deemed necessary and any time the enterprise goals, vision, strengths,... the industry, the markets, the PESTEL (Political, Economical,,,) environment and Porter's 5 Forces (competition...) change. The updated strategies will be yet again effective then.

A strategy renewal process establishes future goalposts from the evaluation of trends and opportunities in the environment and competition behaviour. It also assesses the current situation of the company in terms of strengths, weaknesses, on-going strategies... 

Refreshed strategies are formulated by associating company strengths or weaknesses with opportunities and by adopting trends, new technologies or business models. 

Hence, strategy works when updated and executed properly. 

There is a need though for a clear strategy analysis and specification frame in order to repeat the enterprise strategy process, whenever necessary. 
See strategy frame at http://www.enterprise-architec....

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Adrian Grigoriu blogs about everything relating to enterprise and business architecture, SOA, frameworks, design, planning, execution, organization and related issues.

Adrian Grigoriu

Adrian is an executive consultant in enterprise architecture, former head of enterprise architecture at Ofcom, the spectrum and broadcasting U.K. regulatory agency and chief architect at TM Forum, an organization providing a reference integrated business architecture framework, best practices and standards for the telecommunications and digital media industries. He also was a high technology, enterprise architecture and strategy senior manager at Accenture and Vodafone, and a principal consultant and lead architect at Qantas, Logica, Lucent Bell Labs and Nokia. He is the author of two books on enterprise architecture development available on Kindle and published articles with BPTrends, the Microsoft Architecture Journal and the EI magazine. Shortlisted by Computer Weekly for the IT Industry blogger of the year 2011.

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