"If we don't get from IT (Information Technology) to BT (Business Technology) we're going to have more disasters like our present mortgage meltdown. Why? Because IT creates impenetrable systems that human beings can't manage. BT is about human beings back in control".. The third topic is business intelligence - running the business intelligently. This does not mean just using Business Intelligence tools to report on and analyze the business. It does not mean building dashboards that allow business users to monitor the status of their business activities. Both of these are useful but they don't inject intelligence into the business. To do that you need to move beyond BI and into predictive analytics and data mining. Using the past to make intelligent predictions about the future, using your data to inform decisions and make them more precise and targeted. Analyzing the impact of decisions to see what worked and what did not. And giving business people the power to take this insight and put it to work in the decisions they and their systems take every day. Decision management puts the operational, day-to-day decisions into play so that you can run your business by the numbers - applying historical data effectively to improve the future.










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