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James Taylor's Decision Management

James Taylor

In an uncertain economy, think analytics not BI

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Tony Scott, Microsoft Chief Information Officer,was interviewed last week in The Role of Technology in an Uncertain Economy. It was an interesting interview in which he made a couple of comments about business intelligence.

Software innovations are providing new ways to track and analyze the key variables in a complex business environment— people, material, and data—and discover hidden relationships, explore new opportunities, and uncover potential problems before they become significant issues.
Indeed they are. However the ever increasing volume of data and the speed with which it arrives makes BI less useful. After all, BI and dashboards only help if someone is looking at them and by then it may be too late. Focusing instead on developing analytics that use the data to drive decisions is much more likely to generate powerful results.
For example, new analytical technologies make it possible to mine audio and video streams for relevant data that can be used to extend the power of traditional business intelligence tools.
...and can be used in real-time, analytic decision making also.
Today visualization applications can help users see patterns in complicated environments at a glance.
Which is great if there is someone to look at the visualization. Of course systems can't use visualizations so don't forget that you need executable analytic models that draw identify patterns so they can be acted on unattended.
we’re seeing the emergence of affordable simulation solutions
Which is great as it helps you see the impact of a change in the way you make decisions before you make the change.

1 Comment

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YES YES YES -- i concur and want to APPLAUD EACH of your remarks. ALSO i simply could not leave your last line hanging....
"we’re seeing the emergence of affordable simulation solutions" cause it is a PERFECT lead in to one of our upcoming 2009 launches called "SIM STUDIO". No press release yet - but this SAS analytic offering will come bundled in with our SAS Operations Research product.
http://www.sas.com/apps/demosdownloads/sassimstd_EXP__sysdep.jsp?packageID=000420&jmpflag=N

BI does work best when EMPOWERED by Analytics. Analytics works best when DRIVEN by a smart person who is either a trained expert in the business domain area and/or familiar with advanced modeling techniques.

James Taylor blogs about decision-management technologies such as predictive analytics and business rules, discussing how they deliver agility, improve business processes and bring intelligent automation to SOA.

James Taylor

James Taylor blogs on decision management for ebizQ, and is an independent consultant on decision management, predictive analytics, business rules, and related topics.

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