James Taylor's Decision Management

David Hatch from Aberdeen posted a nice report this week on Predictive Analytics. Read the report - it has some nice details, though it does tend to look at analytics through the lens of Business Intelligence - but also think about how you might put the predictive analytics you are going to develop (you are going to develop them, right?) to work.
For instance, customer service is the number 1 area for applying predictive analytics in the report. This means you need to use predictive analytics to improve your customer service processes. The report talks about companies seeing value in predictive analytics for things like cross-sell within an interaction, opportunity detection and harmful event detection. All of these require not just the development of predictive analytics but also the deployment of those analytics into operational systems. This takes decision management - focusing on the operational decisions that can be improved analytically and making sure the systems and processes that use them can access managed decisions. You need to integrate predictive analytics into processes, not just develop the analytic models.