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April 22, 2008
To be an intelligent business you must affect results

I often post about the weakness inherent in many approaches to business intelligence - this one on getting a competitive advantage, this one on dashboards and this one on moving beyond BI come to mind - so it is nice to be able to recommend an article on analytics and BI. Dave Wells wrote a nice summary on this tpoic Business Analytics – Getting the Point. I highly recommend reading this article and, in particular, there is a great graphic :

This graphic makes a number of things clear:

• You must take action for intelligence to be useful
• You must track and analyze outcomes to understand what worked
• Your results must influence the next actions you take so that you can learn

I think that this means you need more than traditional BI technologies, more than shiny new Business Activity Monitoring tools. You need to move to adopt decision management and related technologies - business rules, executable predictive analytics, data mining and adaptive control. Only then can you move not to actionable insight but to insightful action.
BTW, Dave has a channel on b-eye network and, as of today, so do I. Check it out here.

Posted by jtaylor in Business Activity Monitoring • Business Intelligence • Decision Technologies • Predictive Analytics |Digg This|Add to del.icio.us

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