I often post about the weakness inherent in many approaches to business intelligence - this one on getting a competitive advantage, this one on dashboards and this one on moving beyond BI come to mind - so it is nice to be able to recommend an article on analytics and BI. Dave Wells wrote a nice summary on this tpoic Business Analytics – Getting the Point. I highly recommend reading this article and, in particular, there is a great graphic :

This graphic makes a number of things clear:
- You must take action for intelligence to be useful
- You must track and analyze outcomes to understand what worked
- Your results must influence the next actions you take so that you can learn
BTW, Dave has a channel on b-eye network and, as of today, so do I. Check it out here.














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