In the current issue of DM Review's electronic edition is an article titled "Predictive Analytics' Killer App - Retaining New Customers" by Eric Siegel. It's a really nice overview of how to use predictive analytics to improve your customer retention, especially amongst your newest customers.
If you enjoyed the article, check out these posts too:
- Adopting Predictive Analytics
- Better Business Performance with Analytics
- Readiness - analytic understanding assessment
- Decision Technology as a platform for analytics in a business process
- Micro decisions
- Data Mining Techniques Book Review
- Introductory article on Data Mining
- Don't just collect that data, use it
Or you can check out the Predictive Analytics FAQ over on my other blog.
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