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I saw this interesting article on analytics in BI Review today - Analytics and Business Performance. It's a nice overview of how a fairly sophisticated company does predictive analytics. A couple of thoughts

• If you have no idea what predictive analytics are, check out my FAQ on my other blog
• Don't forget that there are rules to follow too - just because the analytics say it will be profitable to do something does not mean you are allowed to, you still need to follow your operating rules.
• Implementing the decisions you are optimizing using business rules will also let you build with change in mind
• I think the process of focusing on the right decisions and automating them requires some new thinking (outlined here for example)
• A coherent approach to decision automation and management can give you a better platform for bringing intelligence into your business processes
• It is particularly important to adopt these approaches if you care about leveraging customer intelligence
• This is all about turning your transactions into better decisions

Enjoy the article, it's a good one.

Technorati Tags: analytics, business rules, customer experience, decision automation, Enterprise Decision Management, marketing management, operational BI, precision marketing, predictive analytics, BI Review

Posted by jtaylor in Business Intelligence • Decision Technologies • Predictive Analytics |Digg This|Add to del.icio.us

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