James Taylor's Decision Management

James Taylor

Customer segmentation in action

By James Taylor on August 25, 2006 2:35 PM 0 0 Vote 0 Votes

This interesting little article on risk banding in UK banks came my way today. This reminds me of the early days of the FICO score where it would simply be displayed on the customer service screen as a "grovel index". While this is interesting it seems to me it is not very useful. It would be much more effective if all the systems the call center representatives used incorporated it into their decision-making so that, for instance, different offers or cross-sells were suggested for different risk bands. Perhaps these banks are using decision technologies to do this but, if they are not, they are missing a trick.

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A blog about the use of decision management technologies like predictive analytics and business rules to deliver agility, improve business processes and bring intelligent automation to SOA.

James Taylor

James Taylor blogs on decision management for ebizQ, and is an independent consultant on decision management, predictive analytics, business rules, and related topics. He works with clients to identify and bring to market advanced decision management solutions. He is widely considered a leading expert and visionary in enterprise decision management, and has published a book on the topic: Smart (Enough) Systems. For more information please contact him at james@jtonedm.com.