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Interesting article in Optimize the other day by Betsy Burton and Mark McDonald of Gartner on Smarter Use of Business Intelligence. This article had some nice charts of CIO priorities for 2006. The top 10 business priorities are shown below.

I found this list particularly interesting as the top 6, as well as 8 through 10, are all key benefits of an Enterprise Decision Management (EDM) approach for those companies with large numbers of customers and relatively complex interactions with them.

1. Consider that decision automation in an EDM approach is focused on improving the business processes that consume the decisions as well as reducing the cost of executing the decision - that's the first 2.
2. Most decisions automated are about customer interactions and are designed to bring precision and consistency to the decisions taken about those interactions, something key to 3.
3. The agility focus of EDM is one way companies can be more competitive (responding faster than their competitors) and this addresses 4, 5, 9 and 10.
4. The use of a business rules management system to act as a decisioning platform so that intelligence (in the form of predictive analytics) can be embedded into every decision is surely a good basis for 6.
5. Last, but not least, EDM's focus on precision (better offers, more precise targeting etc) typically leads to revenue growth.

Posted by jtaylor in Business Rules • Decision Technologies • Predictive Analytics |Digg This|Add to del.icio.us

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Posted by: Sandy Kemsley at June 12, 2006 03:21 PM