May 2009 Archives

Helping Brands Engage with Social Media

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By Phil Wainewright on May 29, 2009 9:11 AM 0 0 Vote 0 Votes
Listen to my interview with David Vap, VP of products at RightNow Technologies, one of the most established SaaS vendors in the CRM field. In this podcast, learn how automated filtering technology helps organizations monitor social media streams to rapidly... Read More..

SaaS and Cloud Forging a New Role for CIOs

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By Phil Wainewright on May 26, 2009 8:08 AM 4 0 Vote 0 Votes
One of the myths surrounding software as a service is the notion that SaaS makes the CIO redundant. While it's true that businesses replacing on-premise applications with SaaS equivalents will have less in-house infrastructure to maintain, their IT staff still... Read More..

Getting the Best Out of Digital Marketing

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By Phil Wainewright on May 19, 2009 3:58 PM 2 0 Vote 0 Votes
Listen to my interview with Scott Dorsey, CEO of ExactTarget, an on-demand email and 1-to-1 marketing provider that's just landed a $70 million venture capital funding round. In this podcast, learn what organizations are doing to make sure their digital... Read More..

Social Media and Civil Liberties

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By Phil Wainewright on May 17, 2009 5:49 PM 3 0 Vote 0 Votes
I think there's a danger that, in the rush to embrace the openness and transparency of social media, we may thoughtlessly sacrifice civil liberties that have been painstakingly built up over centuries. I began thinking this earlier this week as... Read More..

Using PaaS for Rapid Enterprise App Development

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By Phil Wainewright on May 15, 2009 11:35 AM 0 0 Vote 0 Votes
Listen to my interview with Ian Smith, CEO of Xceliant, which helps developers build and market applications on the Force.com cloud platform. In this podcast, learn how enterprises are adopting platform-as-a-service as a means of quickly developing situational applications to... Read More..

Enterprises and the Search Terms of SaaS

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By Phil Wainewright on May 12, 2009 7:03 PM 3 0 Vote 0 Votes
One of the barriers to enterprise adoption of SaaS and cloud services in general isn't security or unreliability; it's simply a cultural mismatch in the language that people use. This was brought into sharp relief in a presentation at Glue... Read More..

How to Fail with Cloud, SaaS and Enterprise 2.0

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By Phil Wainewright on May 8, 2009 9:33 AM 1 0 Vote 0 Votes
Gartner analyst Michael Maoz blogged yesterday Why your Twitter and Social CRM efforts will fail. It's an insightful post and one that, by coincidence, shares a theme with something I posted yesterday, Hybrid cloud or half-hearted kludge?. Both these posts... Read More..

Enhancing CRM with Content as a Service

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By Phil Wainewright on May 6, 2009 3:00 PM 1 0 Vote 0 Votes
Listen to my interview with Rand Schulman, chief marketing officer of sales intelligence provider InsideView. In this podcast, learn how intelligent filtering of content, provided as a service and mashed up with existing CRM applications, contributes to sales efficiency. Listen... Read More..

The PaaS Shortcut to Application Development

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By Phil Wainewright on May 5, 2009 5:40 AM 1 0 Vote 0 Votes
One of the ways the cloud changes how applications are developed (which I'll be discussing in a Cloud QCamp webinar next month) is that it quite simply cuts the time and the cost in half. The latest example of this... Read More..
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