The Connected Web

Phil Wainewright

Dreamforce Connects the Dots for This New Blog

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Monday's news that Salesforce.com is adding website publishing to its in-the-cloud offerings, is a great example of the cross-over of Web technologies that inspired this new blog on The Connected Web. I'll be writing here about developments that touch every aspect of how businesses use the Web to work smarter in today's 24x7, hyper-connected, global world. Not just software-as-a-service, which I've been writing about for more than a decade now, but also enterprise 2.0 and social networking, web content management and e-commerce infrastructure, cloud computing and mashups.

At first glance, this may seem like a random collection of topics, but I've been delighted to see it unexpectedly validated by the announcements coming out of Salesforce.com's Dreamforce conference this week, which I've been attending here in San Francisco (disclosure: Salesforce.com has paid my accommodation costs but not my airfare).

Salesforce.com is best known, of course, for its eponymous SaaS CRM application, which gained several new features with a new release this week. It's also made cloud computing a big theme of the Dreamforce conference, even hiring people to parade outside the conference center towing huge cloud-shaped balloons. It announced integration of its Force.com cloud development platform with social networking platform Facebook. And as I mentioned above, it's also added some Web content capabilities with the introduction of Force.com Sites. That ticks most of my Connected Web topic areas, so it seems like this was the right week to start this blog.

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Phil Wainewright blogs about how businesses are using the Web to get better plugged into today's fast-moving, digital economy.

Phil Wainewright

Phil Wainewright specializes in on-demand services View more

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