No, I don't think any of you are dummies -- the title (however appropriate) is in sympathy with a letter received by Jason Calacanis and a follow-up suggestion by Jeff Jarvis. Check for related posts with the fordummies tag on Technorati.

Back to the point of this post: an email that I received eariler this week from the BPM Academy, which is a thinly-veiled marketing site for Appian, although it does contain some interesting links. The email was directing me to a BPM Primer webinar that they're holding next Wednesday, which probably holds some value for those just starting out with BPM or looking to learn the terminology and concepts. (You can probably find the same information poking around the links on my Squidoo BPM page, but some people prefer the webinar format). The really funny part, however, was the title of email that they sent promoting the event:

Go from BPM Beginner to BPM Brainiac in one short hour

I don't know what's funnier: the use of the word "brainiac", or the idea that someone in their marketing department thinks that people are dumb enough to give credence to their claim. They don't claim to be the definitive education on BPM, but I'm still laughing.

Posted by sandy in BPM • fordummies | Permalink | Comments (0) | TrackBacks (0) | Add to del.icio.us