The first bit of David Linthicum's podcast today covers the SOA 2.0 naming nonsense, calling it "disingenuous" and a "land grab", and pointing out that it will cause more confusion. Yesterday, I linked to Macehiter Ward-Dutton's Stop the Madness petition to protest the use of the term SOA 2.0. Since then, Loek Bakker and I have been having a conversation about it.
To quote a comment that I put on Loek's post, I'm assuming that the two Neils are being a bit tongue-in-cheek with the petition, and are using it more to raise awareness of the silliness of versioning a concept. Regardless, head over there and sign it as a strike against meaningless marketing-enabled terminology worldwide!
Update: I forgot to link to James Governor's post, which links to several others that share this opinion on SOA 2.0, and on to their links, and so on.