Greetings from not-so-sunny Florida, where I'm attending Forrester's information-packed "Embracing Digital Disruption" conference for BPM professionals and enterprise architects. We've been leading up this event for awhile; don't miss our collection of pre-conference coverage.
At this writing, the Forum is still in its opening hours, but early speakers are diving right into the provocative title topic.
In setting the stage for the two-day event, Forrester's Kyle McNabb characterized digital disruption as a wave washing over every aspect of business. "It's happening across the board in all industries, in all geographical regions," McNabb, a Forrester vice president and practice leader, said in his opening remarks. "It is not a trend. We have entered the digital age and it is going to last dozens and dozens of years."
Such disruption is already driving new business models and upending the relationships companies have with stakeholders, customers, employees, partners and others.
And C-level executives are noticing those changes. In a May 2012 global survey of executives, 71 percent described technology as the No. 1 external force impacting their businesses, McNabb noted.
That means process specialists--and other IT and business executives--need to stop focusing on simply adopting technologies. "Move away from simply adopting technology," McNabb advised. "Move toward internalizing it, making it part of your DNA." That, in turn, will lead to greater innovation and, ultimately, stronger competitive advantage.
More to come. Stay tuned.