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Peter Schooff

How Starbucks Heated Up Promotions With BPM: Talking Live With Appian

By Peter Schooff on October 20, 2009 3:31 PM 0

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I recently recorded a podcast with Appian, Speeding Up the ROI in BPM, so it was nice to catch up with Samir Gulati, the Vice President of Marketing, at the Gartner BPM Summit and hear how the release of Appian 6 was going. In this podcast, Samir talks about the need to show quick results with today's business applications, which will serve to keep the business engaged. You'll also definitely want to hear Samir talk about a real-world BPM success story with a company everyone is familiar with: Starbucks.

Listen to or download the 3:23 podcast below:

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Peter Schooff

Peter Schooff is Forum Editor and frequent blogger for ebizQ. Peter can be reached at peter@ebizq.net

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