In October 2008 and January 2009, I did a pair of blog postings on the origins of the term "business process management (BPM)." One of my key sources was Dr. Michael zur Muehlen, Director of the Center of Excellence in Business Process Innovation at Stevens Institute of Technology in New Jersey.
I said in my conclusion
"...ironically, Dr. zur Muehlen also points to Michael Zisman's thesis at the University of Pennsylvania in 1978 as "the first description of a modern workflow system" and seminal to BPM thinking. That's ironic because Zisman is on the board of Metastorm and Metastorm appears to be repositioning itself away from the term BPM."
Metastorm's Vice President, Corporate Communications Laura Mooney--who has also contributed feature articles here on ebizQ.net--wrote to say:
"BPM is very much still a core focus for Metastorm (along with our EA, BPA, and Integration software applications which we view as very complementary to our BPM Suite)."
So rather than writing an additional blog post on the subject I have asked Laura to join us in a podcast to discuss how Metastorm is branching out from its BPM roots. I am really interested in how she sees BPM generically branching out. This is different from the stack vs. pureplay discussion we have had on the ebizQ forum and on the blog because it relates to broadening functionality rather than stacking it up.
Laura has had various technology marketing leadership positions with companies such as IBM and Manugistics, in addition to starting and running her own marketing consulting firm. She is a frequent speaker at industry events. Laura holds a BBA degree in Information Systems from James Madison University and an MBA degree with a Marketing concentration from the University of Maryland, Smith School of Business
Take a minute or two to hear Laura explaining how Metastorm is expanding its footprint.
-- Dennis Byron