On November 22, 2008, I blogged about an interesting BPM software company, Macronetics. I characterized it as taking a Data-centric View of BPM. In this podcast we have Dr. Vinh Nguyen, CEO at Macronetics, to tell us more.
When I first met Vinh in 2005 the company was still incubating. It has made a lot of progress in the three years since in terms of strategic relationships and developing what was in 2005 a new technology perspective on BPM.
On the strategic relationship front, we saw in October how Macronetics' BPM software was being bundled into the JNetDirect business intelligence (BI) software. The combination is an example of the intelligent process automation trend I have described in the BPM in Action blog.
On the technology front, the thing that interests me is that Macronetics has an interesting approach to automating workflow. It is based on a powerful little context-based workflow modeling engine. At the heart of Macronetics' Automate BPM suite is a finite state machine embedded in a data environment. Data is bound to user forms, external applications, databases, web services, and other data in the context to make workflow business rules. In fact, the only way to change the workflow status is through manipulation of the context data.
But lets let Vinh explain it, which I am sure he can do better than I... just spend a few minutes listening to this podcast.
-- Dennis Byron