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Corporate blogging is still a largely unexplored frontier. I know that I still stuggle with the etiquette of what to post here. One thing that I'm finding very interesting to observe is the affect of the Sun layoff (aka RIF) on blogs.sun.com. Several bloggers have now gotten the axe and several others have made posts about the day the RIF hit their local office.

I remember companies making sure that RIF'd employees don't have access to email so that they don't send out any negative comments to customers or partners using a company email address. Now, with the proliferation of Sun blogs, we have RIF'd employees with the ability to publicly post to the front page of a Sun website about their "layoff experience". I wonder if PR is watching that site. It doesn't seem like it because there have been a couple of posts I think they would have removed if they had been censoring it.

I think this is a good thing. It shows the professionalism of corporate blogging in general. If you can trust your bloggers in a situation like this, I think that it's a good indicator that bloggers don't need PR babysitters.

Posted by davidogren at 08:55 PM in Blogging | Digg This | Add to del.icio.us

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Posted by: James at October 3, 2006 10:15 AM