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BPM from a Business Point of View

Scott Cleveland

BPM Challenges: Support for BPM

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From the BPM Quarterly e-zine...

For many organizations, gaining widespread support for BPM remains a struggle, according to a BPTrends survey of 264 business and IT professionals. Asked to identify major challenges to their BPM efforts, respondents replied:

49% - We have multiple process-change efforts competing for attention
38% - Senior management isn't interested or is focused elsewhere
27% - Management wants ROI estimates that we can't produce
23% - Management doesn't want to make the investment now
12% - We've had process projects that failed: management is cautious

Source: "The BPM Trends Survey Report: The State of BPM 2010," from BPTrends.

My Thoughts...

Someone once told me that the CEO cares about 2 things: Sales Revenue & Everything Else. If that is true, then improving a process that increases sales revenue should be at the top of their list of priorities.

A key process that can increase sales revenue will be one that makes it easy for the customer to purchase. A good example of making it easy for the customer to purchase would be Amazon.com. When you log in, they can speed you through the purchase. They save 'ship to' addresses for you; They save your credit card information; They provide the ability to do a purchase with a single click; and for a small yearly fee, you get free 2 day shipping. I would be willing to bet that there are a team of people there whose job includes finding ways to 'make it easy for the customer to buy.'

Continuing on the theme that innovation is the opposite of a commodity - Amazon is a perfect example. Innovation allows them to charge a royalty [larger profit margin] for your goods and services. Amazon's innovation - making it easy for the customer to purchase. Imagine how difficult it is for a company like Barnes and Noble to compete.

In this 'slowed' economy, look at the companies that are doing well. What are they doing well? How can you apply that knowledge to your company?

Your Thoughts...

Now is the time to take the offensive - step out and be a leader in your market.

Scott Cleveland blogs about BPM from a business point of view.

Scott Cleveland

Scott Cleveland is a technical, innovative and creative marketing manager with more than 25 years of experience in marketing, marketing management, sales, sales management and business process consulting aimed at high-tech companies. His areas of expertise include: product marketing, solutions marketing, solution selling, sales maangement, business process management, business process improvement and process optimization. Reach him at RScottCleveland[at]gmail.com.


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