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BPM from a Business Point of View

Scott Cleveland

BPM Challenges

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From an IDG Survey...

BPM is a cross-functional effort that depends on business involvement from start to finish, 67% of US respondents say that cross-functional cooperation is its most challenging aspect.

One respondent says, 'A lot of turf wars tend to crop up in BPM initiatives. To deal with this and get cross-functional cooperation, you have to deal with it up front. You have to have a major player's authorization and enthusiastic support.'

My Thoughts...

The lack of cross-functional cooperation has been the killer of many projects. And, not just business process management projects - product lifecycle management projects as well. Really, any project that crosses departmental boundaries.

A respondent mentioned one step to take, 'have a major player's authorization and enthusiastic support.' I tell people to find a champion. Not only do they need to authorize the project, but they need to be the project cheer leader. They will become the internal project salesperson.

And, the next step will be to recruit cross-functional representation on the project team. If they feel like they are a part of the project, you will get more cooperation. Further, they can identify the nay-sayers and encourage them to get on board.

These steps are extremely important because without them the project could fail. Even if the project doesn't fail, the lack of cooperation will extend the project timeline making it more costly. Either option is not good for your company.

However, managing your Business Processes is significant because it should lower costs, lead to increased revenues, and improve customer relationships and that makes it worth the effort. It can differentiate you from your competitors. It can be the key that allows your company to break out as the market leader.

Your Thoughts...

What steps has your company taken to be a market leader?

Scott Cleveland blogs about BPM from a business point of view.

Scott Cleveland

Scott Cleveland is a technical, innovative and creative marketing manager with more than 25 years of experience in marketing, marketing management, sales, sales management and business process consulting aimed at high-tech companies. His areas of expertise include: product marketing, solutions marketing, solution selling, sales maangement, business process management, business process improvement and process optimization. Reach him at RScottCleveland[at]gmail.com.


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