BPM from a Business Point of View

BPM Tools

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Someone once said - 'If the only tool in your toolbox is a hammer, everything looks like a nail.' I saw a presentation by the founders of 'Visicalc' [the forerunner to Excel] at the Computer History Museum.  They never dreamed... Read More..
A decade ago, companies differentiated themselves from their competitors using products and pricing.  The internet has changed all that.  Customers can quickly search for products online and even compare.  They can easily choose to purchase from the company with the... Read More..

Change & BPM

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From Gartner's 2013 BPM Summit - 'By definition you're all about creating change.  It's why you're here; it is what you do, day in and day out. When you create change, you create conflict.' - Tina Nunno, Gartner Vice President... Read More..
A couple of decades ago, I was working for a software company that provided a software solution for managing the engineering change process.  The software was like a blank spreadsheet - we needed to tell it how we wanted it... Read More..

Why take on BPM?

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Why do companies take on business process management [BPM] projects? Anne Stuart on business process governance - "Making the right business decisions at the right time has never been more critical than it is in the current recovering -- but... Read More..
I have been known to say that a company is a collection of processes.  However, the combined processes are also part of a system.  One process can affect another or others. Applying an 80/20 rule, 20% of your processes will... Read More..

BPM Requirements

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BPM isn't just about software; it is about transforming your business. Before you can make any kind of software purchase decision, you need to understand how you 'want' to do business.  Changes to your processes or new formal processes will... Read More..

BPM Buy-In

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This week's topic in the BPM blogosphere is "the single biggest key to employee buy-in." Theo Priestley proposed that "at the end of the day, something that improves both the employee experience and customer experience is never going to... Read More..
10 - 20 years ago, the marketing mantra was 'happy customers'.  Today, the mantra is 'ecstatic customers'.  Why the change? A happy customer will not be necessarily looking for other options, but the right offer could sway them.  Ecstatic customers... Read More..
Over the years, I have spoken with many companies implementing BPM solutions.  I asked them what contributed to their success.  What follows is a list of things that worked for them. Champion - Identify a champion for this project.  The... Read More..

Scott Cleveland blogs about BPM from a business point of view.

Scott Cleveland

Scott Cleveland is a technical, innovative and creative marketing manager with more than 25 years of experience in marketing, marketing management, sales, sales management and business process consulting aimed at high-tech companies. His areas of expertise include: product marketing, solutions marketing, solution selling, sales maangement, business process management, business process improvement and process optimization. Reach him at RScottCleveland[at]gmail.com.

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