We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.

BI in Action

Michael Dortch

SeeWhy: Free Defense Against Web Site Abandonment...or Free Money (AND Business Intelligence)!

user-pic
Vote 0 Votes

If you have or your company has a Web site, there's probably someplace within it where you ask people to do something - register, purchase something, or otherwise provide information or engage in a transaction. So there's a key metric of business intelligence that you're probably not even tracking effectively, let alone taking any significant steps to improve: abandonment, or the percentage of visitors who disengage from or flee the site before completing their response to your request.

Now, reducing abandonment is intuitively a good thing, but it raises two fundamental questions - how to track abandonment rates, and what to do to reduce them. Those two questions now have new answers, thanks to SeeWhy Software, a company focused on real-time analytics designed to convert abandoners into registrants and/or purchasers. (You may recall that I gently took SeeWhy to task - and received cogent and thoughtful comments from the company's founder Charles Nicholls - in response, last month in this very space.)

SeeWhy has introduced Abandonment Tracker Free, a software-as-a-service (SaaS) solution designed to help Web site operators capture information about abandonment, and to convert up to 30 percent of those who abandoners. SeeWhy surveys indicate that while more than 90 percent of Web site operators want to follow up with abandoners to try to convert them, only 9 percent do so within 24 hours, and only 17 percent do so at all. Given that shopping cart abandonment rates are nearly 50 percent for many companies, abandonment can cost Web site operators up to $10 per second, according to SeeWhy.

So let's review. There is now available from SeeWhy a free, SaaS-based solution at least as easy to use as, say, Google Analytics. Abandonment Tracker Free will not only provide complementary analysis, but help your company to recover up to 30 percent of abandoned revenue-generating transactions. And it offers a painless upgrade path to Abandonment Tracker Pro, a fee-based offering that provides even more analysis, follow-up, and conversion capabilities, including real-time initial follow-up.

If there's a downside, I don't see it. If your company operates a Web site that sells or offers anything, your company ought to register for and begin using Abandonment Tracker Free today. I'm pretty convinced it will "pay" for itself within hours, if not days, especially given its aggressive pricing - free. (That should generate ROI high and clear enough that even a CFO should be able to understand it without to many PowerPoint slides, as I like to say.)

SeeWhy's Nicholls told me that the company is considering a number of pricing models for Abandonment Tracker Pro, including charging a percentage of abandonment conversion revenues. SeeWhy is also looking at ways to help other solution providers incorporate Abandonment Tracker features into those other solutions. (The company also just closed another $4.5 million in funding, giving its leaders even more about which to think.) But you don't have to wait for any of that to begin, as SeeWhy likes to say, "converting clicks into customers." And if that's not a goal you can "sell" to your IT and business decision-makers, then you and your intended intelligent business may have larger issues than Web site abandonment to consider...

1 Comment

Real time tracking of web visistors and tracking of abandoned web visits are inportant to any website owners. Th ability to track has been growing qucikly one such remedy is www.mvispy.com
this pportion of our business has changed drastically in the last year.

Globalization, shrinking business cycles, and increasing competitive pressures are placing demands on business managers to make faster and better decisions. Managers require both real-time visibility into their business operations and sophisticated analytical tools to help them navigate the increasingly fast paced and complex business environment.

Michael Dortch

Michael Dortch is a veteran information entrepreneur and information technology (IT) industry analyst, consultant, speaker, writer, evangelist and provocateur. He has been striving to empower buyers, sellers and users of IT solutions since 1979. Seriously! ;-)

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. View more

Madan Sheina

Madan Sheina is principal analyst within Ovum's Software Applications group and is based in Northern California.

Madan has fifteen years' experience working in the IT industry both as an analyst and a journalist. His research covers a range of information management technologies, with a sharp focus on business intelligence, knowledge management and data integration software.

Madan is well respected in the IT industry for his clear, incisive and no-nonsense analysis style. He has advised leading ISVs on market positioning and product development strategy, IT users on product evaluation and selection, and the financial investment community on technology trends. View more

Subscribe





Subscribe in Bloglines

Subscribe in NewsGator Online

Add ebizQ's SOA in Action Blog to Newsburst from CNET News.com

Add to Google

Recent Webinars

    Monthly Archives

    Blogs

    ADVERTISEMENT