BI in Action

Michael Dortch

Google Wave: The Future of Collaboration, Unified Communications and Business Intelligence

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Lars and Jens Rasmussen of Australia, the creators of Google Maps, have done it again.

Google Wave is an open platform and open set of application programming interfaces (APIs) that integrates multiple collaboration techniques into logical, flexible and powerful virtual shared conversations, or "waves." You can "jump in" at any point in a wave's existence, play back parts you missed, and determine whether everyone or only certain people receive whatever you decide to share. Waves can feed blogs with minimal coding. Web sites can be wave-enabled with relative ease. You can access and participate in waves from mobile devices. Waves enable consolidated content collaboration and discussion - no need to choose between, for example, an e-mail thread and a wiki.

There's a whole bunch of other cool stuff in Google Wave, but there's no way I could do it justice here - at least not until I download and become conversant with the APIs and relevant other tools. Which isn't happening - not this week, anyway. You should go to http://wave.google.com and check out the hour-plus presentation and demo, take a shorter "sneak peek" or learn more about the Wave.

And you should expect to be as surrounded by waves as Australia, Tasmania, or your ocean-based land mass. The growth of public, private and hybrid computing clouds is very likely to be mirrored by the growth of public, private and hybrid waves supporting every type of business communication, collaboration or relationship. Which means waves will quickly become essential tools in the service of those pursuing more and better business intelligence (BI).

Why am I so confident? Partly because of what's happened to and with Google Maps - zero to near-ubiquity as the enabler of geographic content and features in Web-based applications in almost no time. Partly because of what's happened and is happening to and with Google Docs & Apps. But mostly because of all of the above, plus it's Google. And because I can't imagine any type of size of business that can't improve communication, collaboration and/or outreach to clients, prospects and partners with the current and likely forthcoming features of Google Wave.

The open APIs and protocols, along with Google Wave's native HTML 5.0 foundations, mean that integration with other online and traditional applications is coming sooner rather than later. And I'm sure that tools for analysis of feature and content access and use patterns are also coming soon. Heck, someone's probably working on direct integration with at least one open source BI tool even as I write this, let alone by the time you read it.

Frankly, I'm hoping to encourage development of more features and integrations among all interested in Google Wave. I am fervently convinced that the delivery of customizable and flexible consolidations of content creation, collaboration and sharing can lead almost directly to greater BI - and more intelligent businesses. And Google has demonstrated its ability to develop and deliver powerful, flexible and open enabling technologies. So I, for one, expect a tsunami of support for Google Wave, and for must of that support to result in new and useful options for those seeking powerful and flexible BI solutions.

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Thank you for your insights

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Globalization, shrinking business cycles, and increasing competitive pressures are placing demands on business managers to make faster and better decisions. Managers require both real-time visibility into their business operations and sophisticated analytical tools to help them navigate the increasingly fast paced and complex business environment.

Michael Dortch

Michael Dortch has been an analyst, consultant, speaker, writer, and 'information entrepreneur,' speaker, and writer about IT and 'the real world" for more than 30 years.

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. View more

Madan Sheina

Madan Sheina is principal analyst within Ovum's Software Applications group and is based in Northern California.

Madan has fifteen years' experience working in the IT industry both as an analyst and a journalist. His research covers a range of information management technologies, with a sharp focus on business intelligence, knowledge management and data integration software.

Madan is well respected in the IT industry for his clear, incisive and no-nonsense analysis style. He has advised leading ISVs on market positioning and product development strategy, IT users on product evaluation and selection, and the financial investment community on technology trends. View more

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