BI in Action

Joe McKendrick

Top 10 BI Trends to Watch - 2008

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I just published my list of the "Top 10 Data Management Trends to Watch" for the upcoming year in Database Trends, and thought I would share them with you here.

1 - More industry consolida­tion, acquisitions. The year 2007 saw a number of acquisi­tions and mergers among prominent vendors, including IBM’s announced acquisition of Cognos, SAP’s acquisition of Business Objects and Oracle’s acquisition of Hyperion. Expect more of the same in 2008.

2 - Finally, BI with enterprise reach will become more of a reality. “Democratic” BI - accessible to executives and employees throughout the organization, rather than being limited to analysts - has long been an unfulfilled pipe dream within the industry. However, in 2008, this vision may finally begin to be realized.

3 - Business intelligence moves toward performance manage­ment and complex analytics. As BI moves out to the mass­es, there will be increased scrutiny and leveraging of the metrics that drive the business itself.

4 - Business intelligence and analytics will move to real time. In 2007, the industry witnessed a dramatic shift away from historical data analysis to the embracing of real-time analytics. New initiatives such as SOA are also facilitating this movement to real-time BI.

5 - SOA and integration will grow as enterprise IT activities. The need for speed of delivery has put SOA front and center on everyone's mind.

6 - Mashups and Web 2.0 will rise within enterprise walls. Due to the rapid pro­liferation of consumer-facing mashup applications, the demand for customized, collaborative-oriented applications is making its way into the enterprise.

7 - More companies will embrace soft­ware- as-a-service (SaaS). Many observers consider the SaaS phenome­non as a vital piece of Web 2.0.

8 - Managing more with less, and align­ing more with the business. Managing more with less is a trend that never goes out of style, and this will especially be the case in 2008.

9 - More server and storage virtualiza­tion. Virtualization is hot for a number of reasons, and extends across a number of parts of the enterprise. Virtualization will also be increasingly used to manage the storage piece of the enterprise.

10 - Data and IT governance will become urgent requirements. Data governance has typically been limited to policies and enforcement, but the emphasis will broaden over the coming year, shaping IT infrastructures.

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Globalization, shrinking business cycles, and increasing competitive pressures are placing demands on business managers to make faster and better decisions. Managers require both real-time visibility into their business operations and sophisticated analytical tools to help them navigate the increasingly fast paced and complex business environment.

Michael Dortch

Michael Dortch has been an analyst, consultant, speaker, writer, and 'information entrepreneur,' speaker, and writer about IT and 'the real world" for more than 30 years.

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. View more

Madan Sheina

Madan Sheina is principal analyst within Ovum's Software Applications group and is based in Northern California.

Madan has fifteen years' experience working in the IT industry both as an analyst and a journalist. His research covers a range of information management technologies, with a sharp focus on business intelligence, knowledge management and data integration software.

Madan is well respected in the IT industry for his clear, incisive and no-nonsense analysis style. He has advised leading ISVs on market positioning and product development strategy, IT users on product evaluation and selection, and the financial investment community on technology trends. View more

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