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Joe McKendrick

Rumors of BI's 'Death' are Greatly Exaggerated

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In a 2007 year-end wrap-up, InfoWorld declared BI to be "dead," citing it as it's ninth-most underreported story of 2007.

Hmmm. An entire industry and technology sector disappears under our noses, and it only rates number nine as a news item?

Actually, it appears the author, Bill Snyder, was being somewhat facetious, mocking the pundits that predicted the end of the market as we know it, resulting from the mega-acquisitions of leading vendors that took place over the past year -- Business Objects being gobbled up by SAP, Hyperion by Oracle, and Cognos now falling into IBM's orbit.

But, keep in mind that there is still a huge market remaining with players such as SAS, SPSS, MicroStrategy, and Actuate.

Oh, and what's the name of that vendor out in Washington state again? I think they have something or other linked to their database product.

As Rob Tholemeier, a former industry analyst turned private investor, put it, the acquisitions of the big players creates space for other companies to flourish. The same thing happened to the database market, he notes: “There are more database companies around now than when Informix was purchased.” There's going to be plenty of competition and solutions for a long time in this market, with enough room for everyone.

Long live BI.

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BI markets continue to evolve. There is plenty of room for growth in the BI market. There is huge oppurtunity for BI, beyond today's known markets. MAIA, an emerging company with 1KEY BI are the innovators & provide powerful solutions with a mission to democratize BI & take it away from few experts to the Business users. BI with functional knowledge & integration capabilities will succeed.

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Globalization, shrinking business cycles, and increasing competitive pressures are placing demands on business managers to make faster and better decisions. Managers require both real-time visibility into their business operations and sophisticated analytical tools to help them navigate the increasingly fast paced and complex business environment.

Michael Dortch

Michael Dortch has been an analyst, consultant, speaker, writer, and 'information entrepreneur,' speaker, and writer about IT and 'the real world" for more than 30 years.

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. View more

Madan Sheina

Madan Sheina is principal analyst within Ovum's Software Applications group and is based in Northern California.

Madan has fifteen years' experience working in the IT industry both as an analyst and a journalist. His research covers a range of information management technologies, with a sharp focus on business intelligence, knowledge management and data integration software.

Madan is well respected in the IT industry for his clear, incisive and no-nonsense analysis style. He has advised leading ISVs on market positioning and product development strategy, IT users on product evaluation and selection, and the financial investment community on technology trends. View more

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