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For the second podcast in our continuing BI in Action podcast series we spoke with Frank Pursel, Senior Prinicipal with HP's Information Management Practice, where Frank serves as the competency leader for business performance management; Gaurav Verma, who is the Business Intelligence Marketing Manager of SAS; Karl Kwong, Product Manager at Business Objects, where he focuses on driving the adoption of BI in operational and mission-critical systems; Arman Eshraghi, CEO and Founder of LogixML; and Tobin Gilman, Senior Director of Product Marketing for Hyperion Solutions, which is now a wholly owned subsidiary of Oracle Corporation.

Frank Pursel spoke about how BI is becoming much more pervasive throughout the organization. “We have the executives looking at dashboards, score cards, trending type of information. We have analysts that are using pretty much the same type of applications they did before, but with more advanced features. We also have field people who are looking at mobile analytics, they are also looking at quick, almost real-time type of data. And then we also have operational folks that are looking for alerts and again more real-time type of information.”

Guarav Verma of SAS agreed that BI is becoming more pervasive throughout the organization. He also stated that end users are moving from structured periodic reports to more advanced statistical analysis, forecasting and modeling. He stated as SAS, a market leader in BI, sees the marketing starting to mature it is starting of offer BI vertical solutions that include offerings include domain expertise and intellectual property. The other emerging trend he noted was the inclusion of BI in processes.

Karl Kwong of Business Objects spoke of a push away from analytical systems to delivering BI to a more operational set of users as part of the existing business processes. The integration of BPM and BI is clearly an emerging trend we are hearing more and more. Business Objects is creating a new service tier that focuses on integrating into business process.

Arman Eshraghi of LogiXML spoke about making BI broadly available throughout to all levels of operational users by providing browser based systems that are easy to use, learn and integrate.
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Tobin Gilman, of Hyperion Solutions, recently acquired by Oracle. Tobin stated that going forward everything will be Oracle, the Hyperion brand is likely to be dropped. Hyperion focuses on business performance management. One trend Tobin mentioned was the merging of BI tools for reporting and analysis with packaged applications and performance management applications. The result is accelerated planning cycles, forecasting cycles and closing cycles for reporting both statutory and management reporting.

It is clear that BI is becoming more pervasive at all levels of the organization. To hear more about how these vendors view the evolution and future of BI tune into the podcast.

Be sure to tune into the BI in Action virtual conference on June 20 to hear Bill Gassman, Research Director, Gartner
speak about how BI is Driving Business Performance.

To learn more about how BI is evolving tune into the keyone on une 21st to hear Boris Evelson, Principal Analyst, Forrester.
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