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Beth Gold-Bernstein
SOA - Integration Industry Pulse
Industry trends and vendor spotlights from Beth Gold-Bernstein, ebizQ's vice president of strategic services.

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March 26, 2007
InfoWorld Stops the Presses

InfoWorld made it official this morning – this week is the last print issue they will run. There were rumors going around the Internet over the weekend, apparently catching some employees by surprise. But InfoWorld is trying to make this a “no big deal” kind of announcement. The official line is the brand is not going anywhere, they’ve merely stopped “killing trees.” They’re still going to continue with their on-line publication and events.

This may be the harbinger of things to come. I’ve been told I’m one of the few who still likes getting my news in the morning from a print newspaper. Apparently TV, radio and the internet is shrinking newspaper circulation and many are predicting that newspapers will soon succumb as well. A recent internal study down by ebizQ showed that while predicted growth for online advertising is somewhere between 18 and 20 percent for next year, projected growth in print media advertising is around 1.4%. So online publications are more lucrative, less expensive to produce, and deliver more up-to date information. And yes, it does kill fewer trees, which is good news for the environment.

But none of this comes as a surprise to us at ebizQ. We've been an on-line only publication for 9 years. Guess you can say we were way ahead of the trend. Looks like we’re going to have to work harder to stay ahead when all the print media starts to join us. So I’m going to let you in on an ebizQ sneak preview. We are expanding our community and our coverage with our new ITGumbo blog network. We already have some bloggers posting, and if you’re interested, you can sign up and start your own blog. We will be offering cash prizes for best blog, best entry, and most commented entry. Check it out.

And thanks for helping to make us a trend setter.

Posted by bethgb at 08:23 AM in Industry News | Digg This | Add to del.icio.us

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