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SOA - Integration Industry Pulse

Beth Gold-Bernstein

BI in Action Review

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If you missing the live broadcast of BI in Action you can still view the archive recordings. It was a great look at the growing importance of BI to the organization.

Bill Gassman, Research Director, Gartner, talked about how BI is being used to Drive Business Performance . Bill talked about BI as "an umbrella term for applications, infrastructure, platforms, tools, and best practices," and gave examples of how organizations that make the best use of business intelligence have significant competitive advantage. In fact, he showed how the BusinessWeek top 50 Performers all used BI extensively for better decision making. He also talked about how BI is changing, and discussed a framework that includes:
- Alignment: with strategic business objectives and sponsors
- Metrics: Agreed upon Performance Management Framework
- Skills: Process managers and developers
- Integration: Reduction of analytic application silos
- Cost: Efficiency/scalability of analysis & delivery capabilities
- Information: Availability, agility, transparency and data quality

Bill also talked about the trends and the technologies to watch over the next 5 years, especially the combination of BAM, BI and BPM for enabling rapid business response. In fact, Bill indicated that companies that fail to keep up with these trends do so at their own peril. So be sure to tune into this webinar.

For those of you looking for a BI primer, look no further than Boris Evelson's presentation on the Current State of the BI Market. . Boris defines Business Intelligence (BI) as "a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information". He had one slide that outlined all of the different capabilities of BI and all the different technologies and features required to deliver a set of functionality.


Boris then gives a refreshingly candid overview of all the vendor offerings in the market based on this categorization of capabilities. I highly recommend Boris' presentation to anyone interested understanding BI, and the different technology options. Boris' presentation ran a bit long so we didn't have much time for questions (but it was worth it). However, he was kind enough to answer some questions offline so check them out. Boris also suggests checking out Forrester's Information and Knowledge Management blog.

It seems the panel discussions are always the most popular sessions and this conference was no exception.
Rob Risany, Director, Product Marketing, Savvion, Michael Corcoran, Chief Marketing Officer, Information Builders, Guy Weismantel, Senior Director of Corporate Marketing, Business Objects and Joe McKendrick, BI in Action Blogger all participated in a discussion on the Role of BI in BPM and SOA. This was a very interesting discussion that really highlights in growing importance of BI services within the overall architecture, and the role it plays in making business perform better. Definitely worth a hour of your time.

Let us know what you think.

Industry trends and vendor spotlights from Beth Gold-Bernstein.

Beth Gold-Bernstein

Beth Gold-Bernstein is a recognized expert in integration technologies and SOA with over 20 years experience View more


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