Let me preface this post with the obvious, I am not an engineer. But, it would be fair to say I’m green. So, consider what follows information sharing, but definitely not analysis. Other than, “Hey, what Cork Internet Exchange did is cool”.

I’ve always wondered if there was a green opportunity in data centers. Instead of expending all that energy cooling down data centers, couldn’t the generated heat be redirected for good, such as heating the building? Maybe not the best idea in Florida, but certainly applicable here in the Northeastern US.

Now, not being an engineer, I wasn’t sure if this was a really good question, or a really dumb one. But, since I’m more interested in learning than being right, when people talk of Green IT, I ask my question. This morning, on Twitter, I asked it of James Governor (RedMonk, GreenMonk). In response, James sent a link to a post about Tom Raftery’s data center redesign at Cork Internet Exchange. An excerpt follows, is mine.

“What was the design decision that makes all the difference at Cork? Well you see a normal data center has hot aisles (backs of servers) and cold aisles (fronts of servers), but the data center has an average ambient temperature based on convection and flows of these air streams. Indeed most data centers are pretty much designed and run with the ambient temperature in mind. So what did Tom and team do? They put a cork in it. They sealed the cold aisles, which means that when you walk into the data center you’re hit with a blast of 30 degree celsius air. For humans the temperature is very high, but where it has to be cold, it is. Which is pretty smart if you ask me. Of course this idea would never fly in America where humans can only stand a very small ambient temperate range between 65 and 70 degrees F. But in Europe I can certainly see some organisations trying something similar. To be clear- the data center heat is also used to warm the offices and hot water at cix. Says Tom: “Our central heating is powered by Intel”. The crack about Americans and air-conditioning above is a little unfair- after all- Cork has the native advantage of not being as hot as California, or locations where many US data centers are located. But still- it surely makes sense to concentrate on cooling machines rather than people when you’re designing a data center.”

For readers who are engineers, check out the details here. Perhaps my brother (an engineer) will explain it to me!

So, I’m (continually) curious. Are other organizations redirecting generated data center energy? What other creative Green IT initiatives are folks undertaking? Are these initiatives adding environmental and business value? Or, do you feel greenwashed?

Posted by brendamichelson in creativity | Permalink | Comments (0) | TrackBacks (0)

We've all been in organizations where the first reaction to a downturn is cost-cutting and a myopic focus on keeping the lights on.  Sometimes, that is your only option, but for many organizations, a current-term batten down the hatches approach stifles innovation and talent, and inevitably drives the best and brightest out the door -- with their creative ideas! 

In a recent post on her Harvard Business Discussion Leader blog, Tammy Erickson calls for a different approach, one that recognizes the unpredictability of the current business climate and emphasizes investing in collaboration, improvisation, and yes -- people:

"A lot of senior managers are now readying their team for Recession 2008. Most are thinking in ways that are completely understandable -- and in my view -- very likely to be dangerously wrong. Most standard wisdom advises caution and control -- review your costs, tighten your approval criteria, pull key decisions and sign offs up to higher levels, make sure everyone in the organization is as fully busy as possible, narrow the business scope.

That approach might work, if the nature of the recessionary environment were known or easy to predict. But it’s not. Rather than trying to tighten control and hunker down, I’d suggest that you think about ways to make your team better able to improvise given whatever comes along. Four things will help your organization become more spontaneous, innovative and reflexive:

(1) Increase your firm’s “collaborative capacity” through relationships, trust, and knowledge exchange. Don’t cut out meetings, intensify the competition among internal teams, or reduce investments in learning. (For more, see our November 2007 HBR article “Eight Ways to Build Collaborative Teams”).

(2) Articulate a compelling “innovation intent” -- something that, in the language of complexity theory, will serve as a “strange attractor” to rally your team around goals that are intriguing, complex and important. Don’t narrow the focus to the mundane or over-specify the way teams should approach their challenges. Keep them engaged.

(3) Ensure that your team has regular on-going exposure to disruptive insights through diversity and external forays. Don’t cut travel or fall back on the old “tried and true” team. Bring in new people and new ideas and take them seriously. Get outside your business sphere.

(4) Provide everyone in your organization with some specific tools to help with innovative thought processes -- teach people how to brainstorm, use scenario analysis, or create ideas through attribute reduction. Don’t cut training -- invest in your people. Teach your employees how to be a business innovator so they can improvise in motion."

Makes sense to me.  Seems like you'd want to give your organization a fighting chance, and innovation takes innovators...

Posted by brendamichelson in business • creativity • innovation • leadership | Permalink | Comments (2) | TrackBacks (0)