Last night, I wrote this:
"To collaborate effectively, business and IT professionals must speak a common language. Historically, business professionals have been encouraged to increase their IT literacy. This has proven successful at the project execution level. However, collaboration on strategy and architecture is a business conversation first.
"Our entry is always the process and that's what we actually talk about - how to optimize the process, how to drive the process...When I hear business people talk about systems and they mention System A, System B, System C, I know we're in trouble. Because basically that means to me is that we are locked into the constraints of the environment." - CTO during SOA Executive Summit
The CIO and CTO participants encourage business-smarts in their IT organizations. IT professionals, particularly senior leaders and enterprise architects, must understand the business, and be able to relate IT capability to business value generation."
This morning, I saw Jon Udell's post on "Talking to Everyone", in it he asks:
How do you talk to everyone about the transformative benefits of the technologies we're so excited about, in ways that don't make people flip the bozo switch and tune you out? How do you tell stories that make the benefits of the technology come alive for people, in ways they can understand, without overwhelming them with technical detail, but at the same time without dumbing down your explanation of the technology?
So, I'm curious. What techniques, metaphors, or stories do you use to "talk to everyone" about SOA? Enterprise Architecture?
[Disclosure: The SOA Consortium is a client of Elemental Links]