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At the Gartner BPM Summit, I just had a great meeting with Dale Skeen, a technology visionary and founder and CTO of Vitria, which today announced the industry’s first Web 2.0 BPM suite that empowers business users to directly model, manage, monitor and optimize their business processes.

This release, Dale said, represents the convergence of Web 2.0 and traditional BPM, by empowering business analysts with the ability to use 2.0 tools such as mashups, wikis and other collaboration platforms to integrate data and to give processes a higher level of context and meaning.

"Before, it's been business vs. IT, but it has to be business + IT," Dale said, to give collaboration tools the opportunity to fulfill their promise.

With Vitria's new product, business analysts can now model and execute business processes in a rich web-based environment in direct collaboration with their IT counterparts, significantly reducing the development cycle, saving companies millions of dollars and enabling a truly agile enterprise.

Until now, the modeling and collaboration capabilities of BPM solutions were constrained by a technological gap that kept business analysts and IT professionals separated. Converging BPM, Web 2.0 and Event Processing has enabled M3O to bridge that gap. The product empowers the business analysts to play a key role in building and managing their own process models without having to spend days or weeks with IT to construct and finally complete a process. With this enabling technology, both business and IT can be more agile and responsive to changes in the business, reducing implementation times for mission- critical processes from weeks to days.

ebizQ's own Beth Gold-Bernstein has high marks for the new product:

"Vitria has brought together the ability to model, manage and monitor business processes in an extremely slick and easy to use Web 2.0 interface – think iPhone meets dashboards," said Beth Gold-Bernstein, Chair of the ebizQ 'In Action' Conference Series. "The visualization capabilities provide a true synergy, enabling knowledge workers to (model and) link information and create new views or dashboards more easily than trying to explain to IT what it is they want. In fact after using M3O the knowledge workers will be the ones to unleash the true synergy of BPM, Web 2.0 and event processing in the enterprise."

I'm off right now to go look at the demo... as I can't wait to see what Dale described as bringing 'the iPhone coolness' to a BPM dashboard.

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