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Heard at a David Linthicum-moderated panel at the InfoWorld SOA Executive Forum:

Without considering the processes that are in place and the services you want to provide "All you have is a bunch of services you're trying to do a technology justification for," said Marvin Richardson, cofounder of Trexin Group, LLC.

"The services can do certain activities and in some cases you can automate it." If you start automating activities with services, you can bring more efficiency to the business, said Derek Sampson, Senior Director for Back Office Architecture at Comcast.

"We need to move to our own application-centric perspective of the enterprise, to a more process-centric approach. That's where SOA comes in. You can leverage and reuse architecture for repeatable processes," said Sumitro Sarkar, VP of Technology Strategy for Thomson Financial.

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