I'm here in sunny Chicago (yes, it really is sunny!) at the Gartner BI Summit, and just met with Phil Wilmington, the CEO of OutlookSoft, to hear his company's latest news, a debut of a unified application platform for BI. Phil discussed in a bit more detail the news that we reported this morning. The platform is called OutlookSoft BPF Marketplace.

Phil said the product's main attribute is its ability to align financial and operational activities with business performance objectives, using Business Process Flows. "OutlookSoft provides not only the business process, but all the associated tools required to manage and execute the process for optimum performance in one unified application platform," this morning's release said.

Phil explained a bit more: "BPFs support real application intelligence, and with them we are setting the new industry standard for how to best achieve a shared business goal. OutlookSoft BPF Marketplace is the benchmark for the way enterprise software must operate to be truly successful in today’s environment – collaborative, accessible, and agile," he said.