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Elizabeth Kratz
Elizabeth Kratz's Business Agility Watch
ebizQ editor-in-chief Elizabeth Kratz gives a daily dose of Web happenings for the business technology industry; the industry that builds, powers and ensures business success.

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March 14, 2007
Hyperion's Predictive Interactive Analytics

John Brkopac, techical product marketing director for Hyperion, explained the attributes of Hyperion's System 9 BI+ offering.

John said that the BI+ offering is the "broadest BI offering on the marketplace. Most companies are happy to just get a report distributed to their audience, but [BI+] offers an interactive BI reporting module, an ad hoc BI environment to change columns or add more sophisticated calculations, for example."

This kind of BI tool can add value to a company by being able to calculate things like profitability, John added. "You can look at revenue, expenses, products, overhead, and use those layers of complexity to determine the company's future growth potential," John said.

Without using business intelligence tools such as these, companies can lose money. "Sometimes the highest revenue-generating customers are the least profitable," John reported.

While the jury is certainly still out on what's going to happen with the Oracle-Hyperion buy, there's no shortage of people talking about it, including Gartner's Nigel Rayner, who discussed it in a session at the Summit. I'll try to reprint some of his analysis about it, but in the meantime, check out AMR's Bruce Richardson on it on ebizQ today.

Incidently, Hyperion's John said, "no comment," when I asked him to say something, anything, about the acquisition. At least he smiled when he totally shut me down.

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