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Today, it was reported that Cisco has purchased WebEx.

This is clearly a very interesting development, and part of Cisco's "Web 3.0" collaboration strategy, which also smacks of kinds of things Microsoft's Jeff Raikes was saying yesterday about their acquisition of Tellme. I caught an interview of Raikes on Bloomberg TV, and he said some of things there that he said in this article. Microsoft will certainly not be thrilled to know that a web conferencing leader will be part of Cisco.

From Cisco's Chief Development Officer, Charlie Giancarlo:

Many pundits are trying to define Web 2.0 or even predict Web 3.0. What Web 2.0 means to me is straightforward: Web 2.0 technologies allow users to collaborate directly over the open platform of the Internet …collaborating with video, voice and information 24 hours a day, 24 time zones around the world. Web 2.0 is perhaps most evident in the consumer marketplace with social networking sites, mash-ups and video sharing services. This is the “play” part of Web 2.0.

But this collaborative technology will make huge advances in the business effectiveness with online collaborative tools like WebEx’s. WebEx was one of the early leaders in this market and remains a leader 10 years later, making intercompany collaboration accessible and easy for their customers.

Here is more from the news@cisco blog.

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