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December 28, 2006"The Zero-Distance Between Thinkers and Technology"
Joining a VIP tour of IBM's Second Life island was an ebizQ associate, Dana Gardner. I found Dana's comments about the tour very compelling, and it has helped me form some of my own opinions about the future of technologies likes Second Life for business purposes.
Some of Dana's comments:
"It took about an hour before I finally switched from thinking that my initial experiences with Second Life were a waste of time to actually finding them being productive in new ways. I was one of a 3D flurry of invited "VIPs" on Friday to enter an IBM pavilion inside Second Life. With my unique personage avatar seated (took me five minutes to figure out how to sit down) in the front row I read a chat sequence as IBM executives (some virtually knee-deep in the stage) told of how we're at the beginning of something big and Blue.
"What was different is that I was a virtual arm's length from some heavy-hitting IBM talent and leadership, and I was able to communicate with them, and learn from them quite well. That is not always the case in the real world, where crowds, noise, location, and the competition can get in the way.
"There is an egalitarian equalizing effect when your avatar IMs with another … even if you know who they are. There's a comfort level with being virtual, and the IBMers seemed eager to chat with lots of folks. I can see getting better access to executives and the creative minds at IBM in Second Life than I do in real life, and that's a good thing.
"Using such virtual environments, a company's best minds and communicators can reach far more people directly, rather than sitting in airports or viewed only remotely from a far-off podium. This is a killer application of evangelism, sales, and implementation support — and you never leave home."
Read Dana's entire blog post here.
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