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From Michael Brody, CTO (Chief Scientist) of Verizon: "The essence of the SOA model is separate out all the stuff that the end user sees in the workplace. Don’t show them any IT. If the worker doesn’t understand something in the services layer, you’re not doing the right job."

Brody said Verizon's SOA is a portal that assists people in building service-oriented applications. Verizon sees SOA as a style of programming: a style of design, deployment and management of software infrastructure that is standards-based and loosely coupled.

The first stop for new IT architects at Verizon is to sit the down at IT Workplace and "get them to learn that you’re not here to build, you’re here to compose." The architect's job at Verizon is to publish, develop-compose, test, and certified for security, performance, service-level agreements, etc.

"By the way," Brody said. "Dynamic SOA does not exist in which services go out and find other services. That's very risky (at this point) in a corporate environment."

Regardless, "According to Gartner’s maturity levels in terms of SOA adoption, we’re way beyond," said Brody.

A complication of the current SOA landscape is that vendors, for a variety of reasons, have staked their future on SOA.

"There is competitive chaos: in the markets and in the expertise," Brody said. "The scale of SOA is so big that is is clear that we need standards, partners, coalitions and acquisitions to keep going on."

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