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Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Has Social Media spoiled us?Is it a corporation's... Read More..
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*cross-posted from http://mikepascucci.comWith this post, I would like to focus on transparency. It seems to be a pretty hot topic that comes up when some one, or some company is not open and up front with their membership or following,... Read More..
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I am sure that you all remember the good old cartoon from Bugs Bunny, the Tortoise vs. the Hare: During the entire race, Bugs Bunny is trying to cheat, cut corners and sabotage the Tortoise in order to win the... Read More..
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The more and more discussions that I have around Social Media and Online Community building and strategies the more the discussions are had around the concept of "Social" having a presence within each and every department. While I totally agree... Read More..
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In the current state of the economy, it is no longer about simply reaching out to your audience and hoping that they purchase your product - keeping your fingers crossed that they will become a "fan" of you. It is... Read More..
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I posted to my personal blog when I first started at Ektron how the eIntranet really helped with my transition concerning a new company. From a professional standpoint, it was the first time that I had ever experienced this type... Read More..
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The Wheel

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When we (@Ektron) talk to our clients about Social Media, we talk a lot about creating, building and growing relationships for the long haul. While you definitely need to retain your current audience (whether it is your partners, customers or... Read More..
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I attended the South by Southwest (SXSW) conference last week and had a great time meeting Social experts and attending sessions to learn more about the latest and greatest concepts and ideas around Social media. While I was on the... Read More..
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I really doubt that any business person would deny that we are living in very interesting times right now. Communication is happening at such a rapid pace that businesses are beginning to fall behind and lose out on a significant... Read More..
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Social Advertising

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A few months ago, I was watching TV and ran across an info-mercial. I am not too sure what the product was, and luckily enough for me, it was at the end of the half hour. Anyway, the company advertised... Read More..
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Mike Pascucci provides insight on all things associated with social media and online community management. Based on his experiences, he'll share past, current and potential future best practices concerning implementations and strategies.

Mike Pascucci

Mike Pascucci's current position at Ektron - a flexible, scalable, WCM solution provider - provides him the opportunity to discuss and develop Social strategies for corporations that either have failed in the past, or are afraid of failing in their new initiatives. Whether it includes an Enterprise Social Strategy or one that is External, leveraging the likes of Twitter and/or Facebook, Mike can help you navigate the waters. He has been part of the "Social Software" revolution for over 10 years, including 5+ years at eBay where he held numerous Community roles - Manager, Product Manager, and International Consultant.

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