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Recently in Social Media Strategy Category

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Over the past couple of weeks I have attended and spoken at a couple of Tradeshows and Conferences. I must say that it is great to validate a lot of the things that we are doing with the thoughts of... Read More..
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I am sure that you all remember the good old cartoon from Bugs Bunny, the Tortoise vs. the Hare: During the entire race, Bugs Bunny is trying to cheat, cut corners and sabotage the Tortoise in order to win the... Read More..
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The more and more discussions that I have around Social Media and Online Community building and strategies the more the discussions are had around the concept of "Social" having a presence within each and every department. While I totally agree... Read More..
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In the current state of the economy, it is no longer about simply reaching out to your audience and hoping that they purchase your product - keeping your fingers crossed that they will become a "fan" of you. It is... Read More..
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The Wheel

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When we (@Ektron) talk to our clients about Social Media, we talk a lot about creating, building and growing relationships for the long haul. While you definitely need to retain your current audience (whether it is your partners, customers or... Read More..
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I attended the South by Southwest (SXSW) conference last week and had a great time meeting Social experts and attending sessions to learn more about the latest and greatest concepts and ideas around Social media. While I was on the... Read More..
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I really doubt that any business person would deny that we are living in very interesting times right now. Communication is happening at such a rapid pace that businesses are beginning to fall behind and lose out on a significant... Read More..
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Bridging the GapI recently hosted a webinar a few weeks back on How Social Software is Powering Business Relationships. I think that it provided great insight into how a business is truly responsible for supplying their audiences with the tools... Read More..
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Twitter for Business

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Twitter is a great tool for any business, and if your business is not on it yet, then you are missing out. Now I understand that there is a natural hesitation to creating an account on Twitter, as businesses do... Read More..
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Mike Pascucci provides insight on all things associated with social media and online community management. Based on his experiences, he'll share past, current and potential future best practices concerning implementations and strategies.

Mike Pascucci

Mike Pascucci's current position at Ektron - a flexible, scalable, WCM solution provider - provides him the opportunity to discuss and develop Social strategies for corporations that either have failed in the past, or are afraid of failing in their new initiatives. Whether it includes an Enterprise Social Strategy or one that is External, leveraging the likes of Twitter and/or Facebook, Mike can help you navigate the waters. He has been part of the "Social Software" revolution for over 10 years, including 5+ years at eBay where he held numerous Community roles - Manager, Product Manager, and International Consultant.

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