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All Things Social

Mike Pascucci

Social Intranets Part II - Personalization

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A 1-size-fits-all approach does not work when it comes to Social Media, and that is especially the case when you are talking about an Intranet. Intranets are just as important, if not more important, than your corporate website. With all of the benefits that a corporate intranet can provide, where do you stand? Have you thought about the organization of content within your Intranet? Are you leveraging Social tools within your Intranet to improve operational efficiencies, increase collaboration and facilitate innovation? If your answer is yes, then good for you! Please continue to read on. If your answer is no, you are not alone. In fact, you are probably in the majority.


What was the #1 thing that employees were looking for when it came to their corporate intranet - Time-off request forms, Paid Holiday schedule and Expense reimbursement documentation. Does this information help them to do their daily activities? Does this improve their operational efficiency, increase collaboration or facilitate innovation?


In the following graphic, I have highlighted a few important personalization aspects of our Intranet solution that is very important to provide a personalized, pervasive experience for your employees, which will increase adoption and promote pertinent information.

Social intranet1.jpg


  • From the top you see the Welcome message. Upon log-in, your employee will view a personalized greeting highlighting any information/messages that are waiting to be read. The employee may have received an email informing them that they need to review something online; this guided alert will get them to the information fast.
  • Below that you will see an "Alerts" section. Imagine that your company needs to broadcast a message to all of your employees, or better yet, imagine that you want to ensure that you do not miss a meeting/event. Set that message as an alert.
  • On the right side navigation is an Activity Stream. This information is from your network of employees, informing you of documents that have been uploaded or updated, and status updated of what people are doing. These can also be specific to individual "groups" within the solution, but that is also for another post.
  • Immediately following that is the Twitter feed. We decided to pull in all tweets that mention Ektron. You could pull in whatever feeds from whatever sites that you are interested in following. From a Customer support/service and general knowledge sharing aspect of what people are saying, this is a great way to highlight specific information.



Now these are just 4 ways to integrate Social components within your Intranet - targeted to your "Home page." I did not even mention the "Events section", the 'Quick reference" section where you can highlight the most visited or best rated resources, both also driven by user generated or Social components. There are definitely many other things that can be done, and have already been done. Simple tools to personalize the data that your audience (your employees) views when they visit the site are a great way to increase adoption and highlight relevant information. What do you think? Is your current Intranet set-up this way? Would you like it to be?

Mike Pascucci provides insight on all things associated with social media and online community management. Based on his experiences, he'll share past, current and potential future best practices concerning implementations and strategies.

Mike Pascucci

Mike Pascucci's current position at Ektron - a flexible, scalable, WCM solution provider - provides him the opportunity to discuss and develop Social strategies for corporations that either have failed in the past, or are afraid of failing in their new initiatives. Whether it includes an Enterprise Social Strategy or one that is External, leveraging the likes of Twitter and/or Facebook, Mike can help you navigate the waters. He has been part of the "Social Software" revolution for over 10 years, including 5+ years at eBay where he held numerous Community roles - Manager, Product Manager, and International Consultant.


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