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ebizQ's Business Agility Watch


Google Speeding Up the Internet With Public DNS

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Gotta say, I thought the news yesterday from Google about introducing a public DNS was rather interesting...notice, I didn't say good, or bad (yet), but interesting.

Because yesterday for me was a day steeped in Google. I was on Gmail most of the day as usual, I tested out Google Wave, which, I have to say, has great potential, and then this news about this massive horizontal Goliath going vertical down to the very roots of the internet.

Google says that their main concern is privacy, as is reflected in this comment on BizFeed:

Privacy is a concern with virtually everything Google touches. The very nature of many of Google's core offerings is based on cataloging and indexing every possible detail about everything. To provide the best search results, it has to create the most comprehensive site index. To provide the most detailed maps, it has to painstakingly catalog every street in the world. Sometimes the goal of providing information oversteps the privacy boundary.

But I think I side more with David Ulevitch, founder of OpenDNS, who says in this post: "Google claims that this service is better because it has no ads or redirection. But you have to remember they are also the largest advertising and redirection company on the Internet. To think that Google's DNS service is for the benefit of the Internet would be naive."

I mean, you don't want to buy all your road maps from the people who own the tollbooths, because you know exactly what route they're going to send you on. It is no coincidence I use that metaphor and Google is now dominating GPS navigation.

Like I Tweeted at @peter_ebizq, Google will keep the DNS open, unless you make them mad.

It feels a bit like that line from Steven Wright: Last night somebody broke into my apartment and replaced everything with exact duplicates. Only, in this case, Someone broke into the World Wide Web and replaced it with exact duplicates, only everything runs a little faster. For now.

ebizQ’s expert blog team covers a broad range of BPM, business integration, business analytics/monitoring, collaboration, content and related issues.

Peter Schooff

Peter Schooff is Contributing Editor at ebizQ, and manager of the ebizQ Forum. Contact him at pschooff@techtarget.com

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