I just had a great conversation with Sami Akbay and Deirdre Mahon of GoldenGate, who told me a little more about their very interesting news that we published yesterday, regarding their partnership with SinglePoint, a mobile media interactivity specialist.
Turns out that the title of our news coverage, which was "GoldenGate's Real-Time Data Solution Deployed for Interactive Television," could have been a lot more stylish. That's because GoldenGate's solution is used, with SinglePoint, on interactive television shows, most notably shows like Project Runway, an Emmy-nominated series in which a group of talented fashion designers - selected from thousands of hopefuls - compete in creative challenges for the opportunity to show at New York's Fashion Week.
Results from public votes from text messages are delivered to the show's host and producers in real time, so that they can alter the show's focus, also in real time.
Supermodel Heidi Klum heads a panel of industry luminaries, including top women's and men's wear designer Michael Kors and Elle Magazine fashion director Nina Garcia, who serve as judges and industry mentors charged with selecting and molding the budding designers. Tim Gunn, Chief Creative Officer at Liz Claiborne, Inc. acts as mentor to the contestants.
So, in essence, these cool, stylish people mentioned above must be really enjoying the benefits of GoldenGate's excellent product. I bet they are constantly talking about how much they love GoldenGate and SinglePoint, like on the red carpet and on movie sets and fashion shows and in fancy restaurants and with all their friends. Wow, this is all so exciting. Who needs People Magazine, when you have ebizQ?
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