Check out this article by Rob Risany about Shakespeare's integration lessons for IT.
The comedy of errors occurs when business people expect to be able to personally use their BPEL-enabled SOA infrastructures to magically change the way they do business today. SOA and BPEL are not designed for business people. BPM is. The tools, methodologies, best practices - even the corporate cultures - of truly BPM enabled companies are different than those solely focused on BPEL and SOA.
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